Bits of knowledge to be shared with our friends and business partners.

The beginning of a new year often comes with a familiar feeling: there’s a lot to say and very little time to say it. New plans, new priorities, new expectations. In communications, that sense of urgency is especially present. But as we move into 2026, one thing is becoming increasingly [...]

Yes, we’ve all read how becoming a parent changes us — both personally and professionally. But forget about the “I became a better manager” or “I became more patient”: becoming a mother has taught me a whole new level of organization and productivity, essential to keep [...]

As 2025 comes to a close, it feels natural to pause and look back — not to “sum up” the year in neat bullet points, but to recognize the shape it gave us: the work we chose, the way we showed up for our partners, and the culture we kept building inside The Square.

The Square [...]

Christmas is just around the corner and, with it, comes that special magic that makes everything feel warmer: the lights switched on, people closer together, society more willing to help, and a sense of unity in the air. But the Christmas spirit isn’t only felt at home or in the streets, it [...]

As artificial intelligence reshapes the way businesses operate, communicate, and grow, leaders across industries are faced with the same challenge: how to adopt AI thoughtfully, effectively, and at the right pace. To explore this, we spoke with Gonçalo Perdigão, Portuguese artificial [...]

We all talk about the brief as if it were sacred. The brief is the north star. The rulebook. The bible. And yet, somehow, it still reads like something written five minutes before a deadline by someone who may or may not have understood the assignment. Every creative has opened a new project [...]

In January, I packed a suitcase full of medical supplies, plenty of canned food, a few t-shirts, and set off for Guinea-Bissau. I put my job, personal and family goals, and already planned holidays on hold to coordinate a project focused on oral, mental, and reproductive health.

Those [...]

I came back from vacation today. I walked into the office, headed upstairs for a coffee, and was greeted with a few welcome-back hugs and the usual questions: “How was your vacation?”; “Did you recharge?”; “How was the trip?”

Back at my desk, I sat down and turned on the [...]

Coming back to the office after a holiday can feel challenging. Yet, for those working in digital communication or public relations — constantly juggling deadlines, creativity, and direct contact with people and brands — this return can actually be an opportunity for renewal and [...]

Let’s get loud! — in the quiet of the silly season

Summer is already halfway through, and August in particular is when we truly feel the famous silly season. Cities slow down, traffic eases, and we
even miss the sight of children on their way to school and adults rushing [...]