Bits of knowledge to be shared with our friends and business partners.

In PR, it is easy to assume that the main challenge lies in finding the right message, the right idea, the right angle and the right timing. All this matters, but in practice, this is rarely where communication fails the most.

There is always a story being built internally, somewhere [...]

The idea that culture is sustained solely by the intrinsic quality of its manifestations is deeply rooted in the cultural sector. It is often assumed that the artistic or social relevance of a project will guarantee its visibility and recognition. However, this perspective overlooks a [...]

If you work in PR, you quickly get used to silence. You send a pitch you believe in. The story is clear, the timing is right, the angle fits. You press send and wait.

Sometimes you get a reply. Often you do not. When the answer finally comes, it is often short.

Not [...]

Never as much as today, in the world of work, has there been so much talk of purpose, balance, wellbeing, flexibility and organisational happiness. It is within this context that the question arises: is it the responsibility of companies to guarantee the happiness of their employees?

The [...]

Valentine’s Day brings us flowers, chocolates and romantic campaigns where everyone is in love… and a good excuse to talk about relationships. Not romantic ones, but the ones that matter here: the relationships between companies and people.

In the week when Valentine’s Day is [...]

Often seen as an external observer, the role of a Venture Capital investor in fact requires a mindset very close to that of an entrepreneur. In this interview, we speak with Francisco Ferreira Pinto about how building Bynd mirrors the same challenges faced by the startups it backs — from [...]

The beginning of a new year often comes with a familiar feeling: there’s a lot to say and very little time to say it. New plans, new priorities, new expectations. In communications, that sense of urgency is especially present. But as we move into 2026, one thing is becoming increasingly [...]

Yes, we’ve all read how becoming a parent changes us — both personally and professionally. But forget about the “I became a better manager” or “I became more patient”: becoming a mother has taught me a whole new level of organization and productivity, essential to keep [...]

As 2025 comes to a close, it feels natural to pause and look back — not to “sum up” the year in neat bullet points, but to recognize the shape it gave us: the work we chose, the way we showed up for our partners, and the culture we kept building inside The Square.

The Square [...]

Christmas is just around the corner and, with it, comes that special magic that makes everything feel warmer: the lights switched on, people closer together, society more willing to help, and a sense of unity in the air. But the Christmas spirit isn’t only felt at home or in the streets, it [...]