We were born with the ambition to become one of the most respected communication agencies in Iberia.

From Lisbon (& Singapore & São Paulo) to The Square….

Happy entrepreneur, passionate for people and highly motivated. Doing her best to make a positive impact managing the day to day operations of The Square, leading a multidisciplinary team of ~40 people working in Portugal and in Spain.

With more than 15 years’ experience, she started as a financial analyst in capital markets, but her charismatic profile soon led her to the field of communications. Before launching The Square, Sara lived in three different continents and worked at three renowned communication agencies, both in Portugal and Brazil.

Sara graduated in Business Administration from the Lisbon School of Economics & Management (Portugal), has a postgraduate degree in Communication, Marketing and IT from Fundação Instituto de Administração Business School (Brazil) and a master’s degree in International Management from Université Grenoble Alpes (France).

Last but not least, Sara is highly committed to work and to her family: she is the proud mother of three little girls and is working hard together with her husband to raise and (try to) prepare them for life.

From Lourinhã to The Square…

João is a specialist at the new mobility and tech sectors and has a special taste to deep dive into new and innovative sectors.

Graduated in Biology from the Faculty of Sciences of the University of Lisbon, this Portuguese Silver Coast native soon realized that he would prefer communicating than dressing a lab coat. This led him to take a master’s degree in Science Communication at NOVA FCSH and he’s been working in this area ever since.

João is an avid cinema fan, from Wes Anderson to the Star Wars and Marvel fandoms. Analog photography and vinyl and photography are his new obsessions, and he is frequently lost in these worlds for many hours.

His determination means he never puts less than of himself into any and every project he dives into.

From Setúbal to The Square…

With a passion for books and for creating powerful stories together with our partners, Joana dedicates her time to manage strategic PR & content plans for a variety of organizations, including corporations mostly in the circular economy, energy and tech sectors. She works hard to help her clients maintaining a positive reputation and reach their communication goals.

After managing several websites in the Real Estate investments sector, Joana assumed the role of Content Management at an IT consulting firm in Lisbon. With a degree in Communication Sciences from Nova University (Lisbon). As Content, PR and Digital conquered her heart fully, Joana did a post-graduation in Digital Marketing at ISCTE (University Institute of Lisbon).

In her free time, Joana can be found reading and orienting book clubs, doing yoga classes or binge-watching documentaries. Learning new skills and getting curious about the world is what drives Joana every single day.

From Lisbon to The Square…

Mariana is disrupting the Portuguese PR scene in the tech and scaleup ecosystems, and driving media relations and content-focused communications strategies for a wide array of companies. She has been constantly surprised by the innovators that she meets.

Mariana started her career as a journalist where she stayed for seven years. The will to know more made her change her perspectives and turn directions to another area of communication.

She graduated in Social and Cultural Communication from Universidade Católica Portuguesa (Portugal).

If you give her a good book, a cup of tea, and her family and friends, she probably won’t ask for more.

From Porto to The Square…

Sofia kicked off her career at Jornal de Notícias, one of Portugal’s leading national newspapers. But over the last years, her passion has shifted toward consulting and PR, where she found the perfect blend of creativity and strategy.

Sofia holds a degree in Languages, Literature, and Cultures, a master’s in Communication Sciences, both from the Faculty of Arts at the University of Porto and a post-grad in Business Communication at Porto Business School.

An avid reader and travel enthusiast, she’s all about broadening her horizons and diving into new cultures. And yes, she’s a big foodie too. But above all, Sofia thrives on new challenges, adventures, and continuously expanding her worldview.

From Spain and Mexico to The Square…

Laura’s story begins in Madrid, where she studied journalism at the Complutense University, but it was in Mexico, where she lived for 14 years, that she found her true calling in Corporate Communications.
Her mission: to elevate organizations with authentic narratives and a passion for excellence.

From technology and healthcare to education and gastronomy, Laura delves into various sectors to empower The Square’s clients in Spain, just as she did as an entrepreneur in Mexico.
Laura holds a master’s degree in Digital Marketing and E-Commerce from UNIR Mexico, and another in Digital Marketing and Artificial Intelligence from Tajamar.

Laura is a black belt in Judo. However, these days, you’re more likely to find her mastering the padel court.