We were born with the ambition to become one of the most respected communication agencies in Iberia.

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This is our Iberian Leadership team.
Get to know us better!

Sara Proença

CEO

From Lisbon (& Singapore & São Paulo) to The Square….

Happy entrepreneur, passionate for people and highly motivated. Doing her best to make a positive impact managing the day to day operations of The Square, leading a multidisciplinary team of ~40 people working in Portugal and in Spain.

With more than 15 years’ experience, she started as a financial analyst in capital markets, but her charismatic profile soon led her to the field of communications. Before launching The Square, Sara lived in three different continents and worked at three renowned communication agencies, both in Portugal and Brazil.

Sara graduated in Business Administration from the Lisbon School of Economics & Management (Portugal), has a postgraduate degree in Communication, Marketing and IT from Fundação Instituto de Administração Business School (Brazil) and a master’s degree in International Management from Université Grenoble Alpes (France).

Last but not least, Sara is highly committed to work and to her family: she is the proud mother of three little girls and is working hard together with her husband to raise and (try to) prepare them for life.

João Camilo

Senior PR Specialist

From Lourinhã to The Square…

João is a specialist at the new mobility and tech sectors and has a special taste to deep dive into new and innovative sectors.

Graduated in Biology from the Faculty of Sciences of the University of Lisbon, this Portuguese Silver Coast native soon realized that he would prefer communicating than dressing a lab coat. This led him to take a master’s degree in Science Communication at NOVA FCSH and he’s been working in this area ever since.

João is an avid cinema fan, from Wes Anderson to the Star Wars and Marvel fandoms. Analog photography and vinyl and photography are his new obsessions, and he is frequently lost in these worlds for many hours.

His determination means he never puts less than of himself into any and every project he dives into.

Joana Cidades

Senior PR Specialist

From Setúbal to The Square…

With a passion for books and for creating powerful stories together with our partners, Joana dedicates her time to manage strategic PR & content plans for a variety of organizations, including corporations mostly in the circular economy, energy and tech sectors. She works hard to help her clients maintaining a positive reputation and reach their communication goals.

After managing several websites in the Real Estate investments sector, Joana assumed the role of Content Management at an IT consulting firm in Lisbon. With a degree in Communication Sciences from Nova University (Lisbon). As Content, PR and Digital conquered her heart fully, Joana did a post-graduation in Digital Marketing at ISCTE (University Institute of Lisbon).

In her free time, Joana can be found reading and orienting book clubs, doing yoga classes or binge-watching documentaries. Learning new skills and getting curious about the world is what drives Joana every single day.

Mariana Branco

Senior PR Specialist

From Lisbon to The Square…

Mariana is disrupting the Portuguese PR scene in the tech and scaleup ecosystems, and driving media relations and content-focused communications strategies for a wide array of companies. She has been constantly surprised by the innovators that she meets.

Mariana started her career as a journalist where she stayed for seven years. The will to know more made her change her perspectives and turn directions to another area of communication.

She graduated in Social and Cultural Communication from Universidade Católica Portuguesa (Portugal).

If you give her a good book, a cup of tea, and her family and friends, she probably won’t ask for more.

Sofia Ferreira

Senior PR Specialist

From Porto to The Square…

Sofia kicked off her career at Jornal de Notícias, one of Portugal’s leading national newspapers. But over the last years, her passion has shifted toward consulting and PR, where she found the perfect blend of creativity and strategy.

Sofia holds a degree in Languages, Literature, and Cultures, a master’s in Communication Sciences, both from the Faculty of Arts at the University of Porto and a post-grad in Business Communication at Porto Business School.

An avid reader and travel enthusiast, she’s all about broadening her horizons and diving into new cultures. And yes, she’s a big foodie too. But above all, Sofia thrives on new challenges, adventures, and continuously expanding her worldview.

Laura González de Artaza

Manager

From Spain and Mexico to The Square…

Laura’s story begins in Madrid, where she studied journalism at the Complutense University, but it was in Mexico, where she lived for 14 years, that she found her true calling in Corporate Communications.
Her mission: to elevate organizations with authentic narratives and a passion for excellence.

From technology and healthcare to education and gastronomy, Laura delves into various sectors to empower The Square’s clients in Spain, just as she did as an entrepreneur in Mexico.
Laura holds a master’s degree in Digital Marketing and E-Commerce from UNIR Mexico, and another in Digital Marketing and Artificial Intelligence from Tajamar.

Laura is a black belt in Judo. However, these days, you’re more likely to find her mastering the padel court.

João Penedo

IT Manager

Raquel Mesquita

Administrative Department

Carolina Batalha

PR Specialist

Rosa Madero

PR Specialist

André Reis

PR Specialist

Joana Guimarães

PR Specialist

Patrícia Santos

Graphic Designer

Joana Canhão

Digital Communication Specialist

Bárbara Barbosa

Senior PR Specialist

Carla Pedroso

PR Specialist

Mariola Montoya

Senior PR Specialist

Patrícia Cavaco

Administrative Department

Sara Ribeiro

Digital Communication Specialist

Alba González

PR Specialist

Inês Lourenço

PR Specialist

Isabel Sena

PR Specialist

João Pires

Graphic Designer

Rita Simões

Digital Communication Specialist

Catarina Carvalho

PR Specialist

Ana Ribeiro

Digital Communication Specialist

Isabel Fernandes

PR Specialist

Marta Carvalho

PR Specialist

Adriana Vieira

PR Specialist

Sara Costa

Digital Communication Specialist

Beatriz Santos

PR Specialist

Rita Baptista

PR Specialist

Ana Duarte

PR Specialist

Alexandra Costa

PR Specialist

Inês Roque

PR Specialist

Teresa David

PR Specialist

Mariana Braga

PR Specialist

Luísa de Lancastre

Senior PR Specialist

Vera Lisboa

PR Specialist

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