Nuestro conocimiento para compartir con nuestros amigos y socios estratégicos.

In a world where social media increasingly dominates attention and where the time available to capture it seems to shrink every day, books may seem almost out of place. Yet, precisely because of this reality, they are becoming more important than ever, especially within the field of public [...]

Every brand is publishing. Every platform is saturated. Every scroll delivers an endless sequence of campaigns, opinions, visuals and calls for attention. Visibility is no longer rare; it is constant.

But being present does not necessarily mean being heard.

This is one of the [...]

I got into communications because I believe stories matter, in the concrete, democracy-sustaining, power-checking sense that good journalism has always embodied.

That might sound like an odd starting point for a press officer. But that’s how we should think about journalism. A [...]

In PR, it is easy to assume that the main challenge lies in finding the right message, the right idea, the right angle and the right timing. All this matters, but in practice, this is rarely where communication fails the most.

There is always a story being built internally, somewhere [...]

The idea that culture is sustained solely by the intrinsic quality of its manifestations is deeply rooted in the cultural sector. It is often assumed that the artistic or social relevance of a project will guarantee its visibility and recognition. However, this perspective overlooks a [...]

If you work in PR, you quickly get used to silence. You send a pitch you believe in. The story is clear, the timing is right, the angle fits. You press send and wait.

Sometimes you get a reply. Often you do not. When the answer finally comes, it is often short.

Not [...]

Never as much as today, in the world of work, has there been so much talk of purpose, balance, wellbeing, flexibility and organisational happiness. It is within this context that the question arises: is it the responsibility of companies to guarantee the happiness of their employees?

The [...]

Valentine’s Day brings us flowers, chocolates and romantic campaigns where everyone is in love… and a good excuse to talk about relationships. Not romantic ones, but the ones that matter here: the relationships between companies and people.

In the week when Valentine’s Day is [...]

Often seen as an external observer, the role of a Venture Capital investor in fact requires a mindset very close to that of an entrepreneur. In this interview, we speak with Francisco Ferreira Pinto about how building Bynd mirrors the same challenges faced by the startups it backs — from [...]

The beginning of a new year often comes with a familiar feeling: there’s a lot to say and very little time to say it. New plans, new priorities, new expectations. In communications, that sense of urgency is especially present. But as we move into 2026, one thing is becoming increasingly [...]