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PR, Media & Influencer Relations

Relevance today is built through strategic positioning, strong narratives, and the ability to shape conversations that influence industries and markets.

  • Media relations strategies
  • Influencer relations
  • Cross-border PR
  • Media training & communication workshops
  • AI-powered media intelligence

Communication today goes far beyond distributing press releases. In a fragmented and constantly evolving media landscape, relevance is built through strategic positioning, strong narratives, and the ability to shape conversations that influence industries and markets.

Beyond traditional media, we build relationships with influencers, industry voices, experts, and opinion leaders who can credibly amplify brand narratives, reach relevant communities, and shape the conversations that matter.

Our influencer relations approach prioritises strategic relevance and authentic alignment.

Reading a magazine outdoors

By combining media expertise with a deep understanding of technology, innovation, and investment ecosystems, we develop media relations strategies that strengthen reputation, increase visibility, and support international growth ambitions.

How we work

While Iberia remains part of our DNA, our reach extends far beyond Portugal and Spain through AI-powered media intelligence and journalist engagement platforms.

Beyond Iberia

Our cross-border PR capabilities enable us to support companies expanding into new geographies, coordinate communications across markets, and act as a strategic partner to international teams and agency networks seeking strong local expertise in Iberia.

Strategic, not just visible

Our approach is both strategic and performance-oriented. Beyond generating coverage, we analyse communication impact through metrics, ensuring media visibility effectively supports broader business objectives.

Media training & executive readiness

We also provide tailored media training and communication workshops for Boards, CEOs, founders, and leadership teams. Through practical simulations and real-life scenarios, we prepare executives to communicate effectively in both positive and challenging contexts — fundraising announcements, product launches, leadership transitions, crisis situations, and reputational challenges.

Portuguese newspapers and magazines on display

Some moments should be amplified publicly; others require careful judgment, disciplined communication, and strategic discretion. Our role is to help leadership teams navigate both with clarity, confidence, and credibility.