Building a Leading Voice in Collaborative Innovation
CONTEXT
As one of Portugal’s most established innovation consultancies, Beta-i has played a key role in connecting startups, corporations, and innovation ecosystems, helping organizations accelerate transformation through collaborative innovation. Between 2020 and 2026, the company strengthened its positioning beyond startup acceleration, expanding its expertise across open innovation, sustainability, digital transformation, and emerging technologies. With a growing international footprint and partnerships across different industries, Beta-i needed a communications strategy capable of reflecting the breadth of its activities, reinforcing its reputation as a reference in innovation, and increasing its visibility among corporate decision-makers, entrepreneurs, and key ecosystem stakeholders.
CHALLENGE
The challenge was to build and sustain a consistent media presence while positioning Beta-i not simply as a startup accelerator, but as a strategic partner in corporate innovation and business transformation. This required translating a diverse portfolio of programmes, partnerships, and innovation initiatives into compelling stories with relevance for business, technology, and general media. The communications strategy focused on leveraging major project milestones, corporate partnerships, and industry trends to generate media interest, while proactively positioning Beta-i’s leadership as expert commentators on entrepreneurship, open innovation, sustainability, and digital transformation. As the innovation landscape evolved, particularly with the growing importance of artificial intelligence, it was essential to continuously adapt the narrative, ensuring that Beta-i remained relevant in conversations shaping the future of business and technology.
IMPACT
The sustained communications approach contributed to strengthening Beta-i’s visibility and positioning as a recognised voice in Portugal’s innovation ecosystem. Media coverage around its collaborative innovation programmes, strategic partnerships, and sector-specific initiatives helped showcase the company’s ability to connect emerging technologies with real business challenges. Beyond project-driven announcements, the visibility of its leadership in discussions on innovation trends, corporate transformation, and artificial intelligence reinforced Beta-i’s profile as a source of industry expertise. This positioning was reflected in coverage extending into 2026, including recognition of the company’s growing focus on AI and its international activities. Together, these efforts supported the evolution of Beta-i’s public narrative from startup acceleration towards a broader role as a collaborative innovation consultancy with international reach.
