Building a stronger voice in Global Venture Capital through Strategic Communications

CONTEXT
As the technology investment arm of Sonae, Bright Pixel Capital has established itself as a venture capital investor with a global outlook, supporting innovative companies across cybersecurity, retail technologies, digital infrastructure and emerging technologies. Since 2018, The Square has been a long-standing communications partner, accompanying the firm’s evolution, international expansion and growing influence within the venture capital ecosystem. Over the years, this partnership has evolved into an integrated communications approach combining social media management, public relations, national media relations and an increasingly international strategy, reflecting Bright Pixel Capital’s ambitions and strengthening its reputation among entrepreneurs, investors and key industry stakeholders.

CHALLENGE
The challenge was to build and sustain a consistent communications strategy capable of evolving alongside Bright Pixel Capital’s growth, translating its investment expertise and international portfolio into compelling narratives for different audiences and markets. This required going beyond investment announcements to position the firm and its leadership as trusted voices on venture capital, cybersecurity, artificial intelligence, retail technology and emerging investment trends.
The strategy combined proactive national media relations with an expanding international outreach to specialised publications, podcasts and industry platforms, while leveraging LinkedIn to amplify portfolio achievements, corporate milestones and thought leadership. A particular focus was placed on creating meaningful opportunities for spokesperson visibility and strengthening the firm’s connections with the global technology and investment community.

IMPACT
The long-standing communications partnershiphas contributed to strengthening Bright Pixel Capital’s visibility and reputation, supporting its evolution from a Portuguese venture capital player into an internationally recognised investment firm. Consistent social media storytelling has helped showcase the firm’s investment activity, portfolio achievements and industry expertise, while sustained national media engagement has reinforced its credibility within Portugal’s business and technology landscape.
The growing international dimension of the strategy has created opportunities for spokesperson visibility in specialised global platforms, including Miguel Bagulho’s participation in the OFFBounds Retail podcast and The Retail Reality Show, extending the firm’s voice into conversations on retail innovation, artificial intelligence and venture capital.
By combining strategic media relations, digital communications and thought leadership over nearly a decade, The Square has supported the development of a strong, consistent and increasingly international brand narrative, reinforcing Bright Pixel Capital’s positioning within the global venture capital ecosystem.