It is undeniable that talent attraction and retention are core for every company of the New Economy ecosystem. Therefore, external and internal engagement strategies are more and more important. An assertive employer branding strategy helps a company attract the right talent and connect employees around a cohesive culture, empowering them to make decisions that are always aligned with the company’s goals and purpose.
With the motto “growing from the inside out”, The Square truly believes that when employees feel part of the organization and have a word on strategic changes, becoming ambassadors for the company’s cause. Also, in our view, an organization with its values internally consolidated through deep connection can foster loyalty, generate commitment and energize team members, making the company more able to tell its story to the world in a successful way.
At the Square, we start by evaluating how the company’s culture is perceived and then we combine our multiple services to set clear narratives and produce relevant internal and external content in different channels to reach this demanding target. We help companies define goals, share successful stories and use tools that allow better communication and engagement amongst potential and current employees.
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