Bits of knowledge to be shared with our friends and business partners.
In an era where change is constant and trends cycle faster than ever, businesses and brands must adapt swiftly to the evolving landscape to meet customer demands, harness new technologies, and outpace competitors in order to remain relevant and successful. This adaptation often involves various strategies and improvements, one of the most impactful being rebranding. […]See more
Public Relations (PR) stands as a matter of priority for many entrepreneurs embarking on their business journey, eager for success, and equally for established organizations navigating today’s unpredictable landscape. The quest for the best strategy to gain company visibility, translating into reputation, recognition, and increased turnover looms large. The answer, however, is not a linear […]See more
Last year, former Sonae IM became Bright Pixel Capital — a rebranding aligned with the tech-driven investments the company focuses on. At the same time, being in such close touch with technology opens new opportunities to get up to date with trends, develop best practices to lead the teams, align with clients, and define new […]See more
We can all agree that writing is a mental exercise, a practice that not only stimulates the mind but also offers a calming effect, igniting the imagination. In many respects, if yoga is described as a “bend and breathe” experience for the body, then writing can be seen as a mental contortionist act. Visualize it […]See more