Tips, trends and relevant information about assembly technology
The Square helped Würth, the global market leader in the development, production and sale of fastening and assembly materials, develop its local blog from scratch with the aim of reinforcing the credibility of the brand with its customers (B2B) and leveraging the visibility of the brand to the general public (B2C).
The Square team has monthly immersion meetings to study different aspects of the business and from there develop technical and lifestyle blog articles to enhance Würth’s expertise in the different strategic areas (such as auto and cargo, metal and maintenance, wood and construction). The content is always produced following SEO best practices. The launch of the blog has been successful and increased traffic to Würth Portugal’s website.