The new Portuguese Unicorn
The Square had the challenge to announce the new Portuguese unicorn – Talkdesk, which was about to close a funding round that would raise its value to more than $1bn. We met with a Tier 1 magazine director suggesting he cover the story and promoted individual interviews with the most relevant media outlets in Portugal. The story generated 81 references in just one month, with an Average Advertising Value of around €500,000 and a reach of about 7 million people.
