Opening of the Lisbon Development Hub
The Square was contacted by Mollie, a payment solution provider that integrates all payment methods into a company’s platform and manages recurring payments, to develop and implement a PR strategy to announce the opening of the Lisbon Development Hub that will hire 100 people by 2023.
During approximately five months, ~55 references were generated about Mollie and its plans for the local market in a diversified range of Tier 1 media outlets, corresponding to an Automatic Advertising Value (AAV) of around €226,000.