Nuestro conocimiento para compartir con nuestros amigos y socios estratégicos.

Let’s get loud! — in the quiet of the silly season

Summer is already halfway through, and August in particular is when we truly feel the famous silly season. Cities slow down, traffic eases, and we
even miss the sight of children on their way to school and adults rushing [...]

In Lisbon, summer stretches the days. Outdoor cafés fill at any hour,
people stretch out on the grass or sit by the river, ice-cream is
shared, and cold beers land on tables. It feels as if the city quietly
added a couple of extra hours to the evenings.

The digital world, [...]

In agency life, we talk a lot about ideas, results and creative impact. We chase bold strategies and clever insights, always focused on what we’re building out there. But recently, I’ve found myself thinking about what we’re building within our teams.

We spend so much time [...]

Being a PR specialist is no longer just about writing standard press releases or maintaining good relationships with journalists — it’s about becoming an authentic and creative curator, even if the gallery isn’t our workspace. This often means drawing inspiration from far beyond the [...]

It’s not the start of a joke. It’s the start of a proper brainstorming session — the kind that shapes a strategy, solves a complex challenge, or finally unlocks an idea that’s been stuck for weeks.

Every brand, story, and strategy we create has to make sense in a complex [...]

In the fast-paced world of business, crises are inevitable. Whether it’s a product recall, a financial downturn, or a reputational scandal, companies must navigate turbulent waters with precision. While internal coordination is essential, it is often external communication that determines [...]

Anyone working in an agency understands the fast-paced nature of this profession. There is always a deadline to meet, an email awaiting a response, a client needing attention. In the midst of our daily demands, finding time for thoughtful and intentional creativity is increasingly rare. [...]

How did the opportunity to become Country Manager for Bolt in Portugal come about, and how has the company’s journey in the country been so far?

The opportunity arose when Bolt was looking for someone to replace Nuno Inácio, who is now our Regional General Manager [...]

We live in a time of immediate responses. Caught in the vortex of constant notifications, messages flagged as urgent, and trends that fade in less than a day, there’s a relentless pressure to react. Quickly. In the world of communication, this impulse to be the first to speak, to control the [...]

In the fast-paced world of public relations, where communication is the key to success, reading is more than just a hobby — it is a strategic tool. As Matt Haig puts it in his book Notes on a Nervous Planet, reading is not just about getting a job; it is about expanding beyond the reality [...]