Nuestro conocimiento para compartir con nuestros amigos y socios estratégicos.

How do you see the circular economy evolving in Portugal (and Iberia), and what role can refurbished tech play in accelerating the shift to sustainable consumption?

Circular is moving from niche to normal, or I positively believe so. What actually changes it isn’t more [...]

In the process of building a brand, photography is often perceived as the final touch. However, far from being a simple aesthetic choice to fill space, imagery acts as the essential complement that consolidates and supports the entire visual identity. While design establishes the rules and [...]

We start feeling it in July, but it’s in August that it truly takes shape. Calendars fill up with “out of office” notices, whether from colleagues or clients, while autoreplies land almost the moment we hit “send” (some genuinely creative, it has to be said). This is the [...]

Obsession (2026) is a reminder that what defines us is rarely one dramatic moment. More often, it’s the accumulation of small, intentional choices that shape how we’re perceived over time. The same is true for brands.

Every piece of content is a decision. Every LinkedIn [...]

Like any good middle child, I grew up talking… a lot. Some would say it’s because, sandwiched between an older brother and a younger sister — and surrounded by an endless number of cousins –, I quickly learned how to make my voice heard. Others (mainly my family and friends) would [...]

There’s a moment in media relations that feels like the finish line: the journalist replies, says they’re interested, and we email the client with the good news. We’ve done it. The story is going to be published. What no one tells you is that this moment isn’t the end. It’s the [...]

For a long time, work was seen as a simple equation: each person contributed their part, every effort was added up, and the final result reflected the sum of individual inputs. But that is no longer how professional life works. Today, 1+1 is rarely just 2. More often, it [...]

Ask any communications professional what word appears most in briefings today, and there’s a good chance the answer will be Authentic. Campaigns are built around it, entire brand identities are redesigned in its name. And that should give us a moment of pause, because somewhere along [...]

While everyone is talking about AI and the “jobs of the future”, there is already a major shortage of skilled workers in technical construction roles today. How does Gesconsult view this challenge and the growing need to value these professions?

At GesConsult, we [...]

In a world where social media increasingly dominates attention and where the time available to capture it seems to shrink every day, books may seem almost out of place. Yet, precisely because of this reality, they are becoming more important than ever, especially within the field of public [...]