We were born with the ambition to become one of the most respected communication agencies in Iberia.

From Lisbon (& Singapore & São Paulo) to The Square….

A dynamic entrepreneur with a passion for delivering real impact, Sara leads The Square with an eye for innovation and a commitment to value. As head of day-to-day operations, she directs a talented, multidisciplinary team of over 40 people spanning Portugal and Spain.

With nearly 20 years of experience, Sara began her career as a financial analyst in capital markets, but her charisma quickly drew her into the world of communications. Before founding The Square in 2017, she refined her expertise across three continents, collaborating with leading agencies in Portugal and Brazil.

Sara holds a degree in Business Administration from the Lisbon School of Economics & Management (Portugal), a postgraduate degree in Communication, Marketing, and IT from Fundação Instituto de Administração Business School (Brazil), and a master’s degree in international management from Université Grenoble Alpes (France).

Above all, Sara is a lifelong learner and eternal optimist, firmly believing that success is built on hard work and a relentless pursuit of growth.

From Lourinhã to The Square…

João is a specialist at the new mobility and tech sectors and has a special taste to deep dive into new and innovative sectors.

Graduated in Biology from the Faculty of Sciences of the University of Lisbon, this Portuguese Silver Coast native soon realized that he would prefer communicating than dressing a lab coat. This led him to take a master’s degree in Science Communication at NOVA FCSH and he’s been working in this area ever since.

João is an avid cinema fan, from Wes Anderson to the Star Wars and Marvel fandoms. Analog photography and vinyl and photography are his new obsessions, and he is frequently lost in these worlds for many hours.

His determination means he never puts less than of himself into any and every project he dives into.

From Setúbal to The Square…

With a passion for books and for creating powerful stories together with our partners, Joana dedicates her time to manage strategic PR & content plans for a variety of organizations, including corporations mostly in the circular economy, energy and tech sectors. She works hard to help her clients maintaining a positive reputation and reach their communication goals.

After managing several websites in the Real Estate investments sector, Joana assumed the role of Content Management at an IT consulting firm in Lisbon. With a degree in Communication Sciences from Nova University (Lisbon). As Content, PR and Digital conquered her heart fully, Joana did a post-graduation in Digital Marketing at ISCTE (University Institute of Lisbon).

In her free time, Joana can be found reading and orienting book clubs, doing yoga classes or binge-watching documentaries. Learning new skills and getting curious about the world is what drives Joana every single day.

From Lisbon to The Square…

Mariana is disrupting the Portuguese PR scene in the tech and scaleup ecosystems, and driving media relations and content-focused communications strategies for a wide array of companies. She has been constantly surprised by the innovators that she meets.

Mariana started her career as a journalist where she stayed for seven years. The will to know more made her change her perspectives and turn directions to another area of communication.

She graduated in Social and Cultural Communication from Universidade Católica Portuguesa (Portugal).

If you give her a good book, a cup of tea, and her family and friends, she probably won’t ask for more.

From Aveiro to The Square…

Bárbara’s journey started in journalism, where she honed her skills at Diário de Notícias, Visão, Lusa, and Jornal Económico. After three years navigating the worlds of economy, international affairs, and politics in some of Portugal’s most renowned media outlets, she made the leap to consulting and public relations. Here, she channeled her expertise into supporting companies in technology, finance, investment, and consultancy.

Armed with a degree in Political Science and International Relations, plus a master’s in Journalism from NOVA School of Social Sciences and Humanities, Bárbara didn’t stop there. She also pursued a postgraduate program in Human Rights at the Faculty of Education and Psychology at Universidade Católica Portuguesa.

When she’s not working, you’ll likely find Bárbara in one of her three favorite spots: curled up at home with a cup of tea, lost in a novel or the latest binge-worthy series; gathered with friends or family, swapping stories and laughter; or wandering through a new city or country, camera in hand, capturing life through her lens.