We were born with the ambition to become one of the most respected communication agencies in Iberia.

From Lisbon (& Singapore & São Paulo) to The Square….

Happy entrepreneur, passionate for people and highly motivated. Doing her best to make a positive impact managing the day to day operations of The Square, leading a multidisciplinary team of ~40 people working in Portugal and in Spain.

With more than 15 years’ experience, she started as a financial analyst in capital markets, but her charismatic profile soon led her to the field of communications. Before launching The Square, Sara lived in three different continents and worked at three renowned communication agencies, both in Portugal and Brazil.

Sara graduated in Business Administration from the Lisbon School of Economics & Management (Portugal), has a postgraduate degree in Communication, Marketing and IT from Fundação Instituto de Administração Business School (Brazil) and a master’s degree in International Management from Université Grenoble Alpes (France).

Last but not least, Sara is highly committed to work and to her family: she is the proud mother of three little girls and is working hard together with her husband to raise and (try to) prepare them for life.

From Lourinhã to The Square…

João is a specialist at the new mobility and tech sectors and has a special taste to deep dive into new and innovative sectors.

Graduated in Biology from the Faculty of Sciences of the University of Lisbon, this Portuguese Silver Coast native soon realized that he would prefer communicating than dressing a lab coat. This led him to take a master’s degree in Science Communication at NOVA FCSH and he’s been working in this area ever since.

João is an avid cinema fan, from Wes Anderson to the Star Wars and Marvel fandoms. Analog photography and vinyl and photography are his new obsessions, and he is frequently lost in these worlds for many hours.

His determination means he never puts less than of himself into any and every project he dives into.

From Setúbal to The Square…

With a passion for books and for creating powerful stories together with our partners, Joana dedicates her time to manage strategic PR & content plans for a variety of organizations, including corporations mostly in the circular economy, energy and tech sectors. She works hard to help her clients maintaining a positive reputation and reach their communication goals.

After managing several websites in the Real Estate investments sector, Joana assumed the role of Content Management at an IT consulting firm in Lisbon. With a degree in Communication Sciences from Nova University (Lisbon). As Content, PR and Digital conquered her heart fully, Joana did a post-graduation in Digital Marketing at ISCTE (University Institute of Lisbon).

In her free time, Joana can be found reading and orienting book clubs, doing yoga classes or binge-watching documentaries. Learning new skills and getting curious about the world is what drives Joana every single day.

From Lisbon to The Square…

Mariana is disrupting the Portuguese PR scene in the tech and scaleup ecosystems, and driving media relations and content-focused communications strategies for a wide array of companies. She has been constantly surprised by the innovators that she meets.

Mariana started her career as a journalist where she stayed for seven years. The will to know more made her change her perspectives and turn directions to another area of communication.

She graduated in Social and Cultural Communication from Universidade Católica Portuguesa (Portugal).

If you give her a good book, a cup of tea, and her family and friends, she probably won’t ask for more.

From Trás-os-Montes to The Square…

André co-leads the Digital comms department and works daily on consolidating, planning, and developing this business area to level it up.

Graduated in Artistic Studies from Faculdade de Letras da Universidade de Lisboa (Portugal), it was in Digital Marketing and Communication that he found his true purpose – to communicate brands and help them grow and achieve their goals.

André believes in purposeful and passionate projects, and in going the extra mile to excel at them. A travel lover, he’s looking to discover new realities and challenges.

Truly passionate about history, the Harry Potter universe (proud Slytherin) and Marvel, and reading (from Saramago to Larsson).