What can we, as a communications office, expect to see in 2020 regarding the trends on our fields of work. We do believe this is important for every company that is working – or considering to work – with a PR agency or for the ones that are developing their PR front in-house.<\/p>\n
Here are five important Public Relation topics that will keep gaining traction in 2020 and that you should keep in mind:<\/strong><\/p>\n <\/p>\n You can\u2019t do a good job as an agency if you\u2019re not fully emerged on your clients\u2019 projects and values. This applies to everything, from lifestyle business-to-consumer (B2C) companies to deep-tech startups that are developing the next big blockchain project.<\/p>\n If an agency is able to show a profound understanding of a client\u2019s business, its voice will most likely be heard and will be part of the strategic decision making. The industry specialization is a great added value for any company that wants to hire more than minions. Marketing directors and executives often find it difficult to discover professionals who can understand their operations, and when they finally do, they will most likely be happy with the outcomes.<\/p>\n \u201cWe\u2019re not specialized on that, but we can definitely help you! Let us discuss this internally and we\u2019ll send you a budget soon\u201d. How many times have you heard this? Depending on the subject, this is most likely a strong indicator that the end result will not be what you intend.<\/p>\n That\u2019s why we\u2019ll see a wider opening to agency partnerships during 2020. By partnering, the agencies will bring forward their expertise and offer a better outcome to the client. Hire specialized agencies for different challenges, not a Jack of All Trades (or find an agency that is willing to do the tough work of putting together the efforts of various experts for an acceptable fee).<\/p>\n Data will have a greater impact on the ways PR professionals guide their campaigns and measure their impact. Data informed initiatives will be able to reach a more specific audience.<\/p>\n This is especially relevant to define the value a PR agency brings to their clients, who sometimes find it hard to see the full value and importance of public relations on their short-term business operations metrics.<\/p>\n We are aware of the newest and greatest things in tech, but \u2014 just a quick question \u2014 are you guys forgetting the PR agencies? We also need technology! And you may say, \u201cwell, you guys have clipping and monitoring platforms, isn\u2019t that good enough?\u201d. Sure \u2014 if we were talking 10 years ago. We need affordable technology to ease our task managing and data collecting operations.<\/p>\n And yes, there are platforms that can do such things, but they are extremely expensive. In 2020, the trend is the introduction of new technologies, as well as more affordable tools, to make small and medium agencies competitive.<\/p>\n We\u2019re also anticipating a rise of opinion articles. In a world where media outlets are letting go most of their staff, the newsrooms will be more receptive to outside writers \u2014 giving greater importance to specialists of the different industries.<\/p>\n It\u2019s also relevant to note that these kinds of pieces are a great way of approaching your target audience and creating a personal connection, while also educating them in a certain topic. If you\u2019re working with us, expect more op-ed suggestions than in 2019.<\/p>\n","protected":false},"excerpt":{"rendered":" What can we, as a communications office, expect to see in 2020 regarding the trends on our fields of work. We do believe this is important for every company that is working – or considering to work – with a PR agency or for the ones that are developing their PR front in-house. Here are […]<\/p>\n","protected":false},"author":1,"featured_media":912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nAgency Specialization<\/strong><\/h3>\n
Agency Partnerships<\/strong><\/h3>\n
Data-driven efforts<\/strong><\/h3>\n
Affordable tech tools for PR agencies<\/strong><\/h3>\n
More op-eds than ever<\/strong><\/h3>\n