{"id":2318,"date":"2023-04-21T11:47:43","date_gmt":"2023-04-21T11:47:43","guid":{"rendered":"https:\/\/the-square.co\/es\/?p=2318"},"modified":"2023-09-21T11:49:12","modified_gmt":"2023-09-21T11:49:12","slug":"world-book-day","status":"publish","type":"post","link":"https:\/\/the-square.co\/es\/world-book-day\/","title":{"rendered":"World Book Day"},"content":{"rendered":"

Are you struggling to find your next book to read? Our team can recommend to discover some interesting books about communication, digital skills, and creativity.<\/p>\n

As specialists in communication, reading plays a vital role in our daily routine. It helps us write clearer messages, inspires creativity in our work, and allows us to expand our understanding of the world around us. In fact, we love reading so much that we\u2019ve created our own library, BiblioSquare, which keeps on growing and turning us into true book worms.<\/p>\n

Also, World Book Day (April 23) is right around the corner and it just wouldn\u2019t be the same without some good recommendations. We know your \u201cto be read\u201d pile just keeps on growing \u2014 we\u2019ve all experienced tsundoku<\/em>, haven\u2019t we? \u2014 so we might as well offer you our best reading suggestions toenhance your skills<\/a> and spark your creativity. From communication fundamentals to the digital realm, take a look at these book recommendations and insights from some of our colleagues.<\/p>\n

Communication beyond words<\/strong><\/h2>\n
    \n
  • The Body Speaks \u2014 The silent language of nonverbal communication<\/em>, translated from the Portuguese, O Corpo Fala \u2014 A linguagem silenciosa da comunica\u00e7\u00e3o n\u00e3o-verbal<\/em>, by educators and psychologists Roland Tompakow and Pierre Weil. Ana Pedro, our Senior PR Specialist, recommends this book, noting that while people often focus on what is being said, they often overlook how it is being said. She finds the \u201cnonverbal aspect of communication to be an important and fascinating topic as it can strengthen the credibility and clarity of the message being conveyed. This is something we emphasize during Media Training sessions with our clients and spokespeople.\u201d<\/li>\n
  • Did the Cat Get Your Tongue?<\/em>, <\/strong>also translated from the Portuguese O Gato Comeu-te a L\u00edngua<\/em>? from Portuguese Speech and Language Therapist Joana Rombert, is a title which could also be a great addition to your library. Although the book is intended for parents and educators, Ana believes it addresses \u201csome of the most common challenges we face in our daily lives such as speaking, language, reading and writing.\u201d Our PR Specialist has praised this book for inspiring us to continually improve as communication professionals, which she believes adds value to our work.<\/li>\n
  • The Hidden Life of Trees<\/em>, by researcher and forestry engineer Peter Wohlleben, is an unusual recommendation from Ana. Besides finding more about trees, as marvelous living creatures, she really enjoyed learning about how subterranean root systems act as channels for sending electrical impulses to help weaker elements of the species and prevent attacks from things such as plagues. \u201cThere is a lot of communication happening around us that we are not aware of.\u201d<\/li>\n<\/ul>\n

    Digital impact on communication<\/strong><\/h2>\n
      \n
    • According to our Senior Digital Specialist, Joana Veloso, the book Ogilvy on Advertising in the Digital Age<\/em>, written by former businessman Miles Young, brings a fresh and contemporary perspective on communication and advertising, specifically from the point of view of the younger generations.<\/li>\n
    • The Copy Book: How Some of the best advertising writers in the world write their advertising<\/em>, edited by D&AD and TASCHEN, is a book that has a self-explanatory title, as Joana puts it, \u201cbut also provides insight into how one-liners in advertising were created and the context in which they were used. We get to understand these hooks in copy and, if applied to our day-to-day, this can help us comprehend what kind of copy works best\u201d.<\/li>\n
    • Joana\u2019s final recommendation is Designing Brand Identity: An Essential Guide for the Whole Branding Team, <\/em>written by world-renowned designer Alina Wheeler. She believes this book is relevant to various areas in Marketing and Communication, as it \u201cencapsulates all the key elements needed to build a brand, especially in the digital era, and emphasizes that none of these elements is an isolated area.\u201d<\/li>\n<\/ul>\n

      Have you read any of these books? Please share any other reading suggestions you may have for us!<\/p>\n","protected":false},"excerpt":{"rendered":"

      Are you struggling to find your next book to read? Our team can recommend to discover some interesting books about communication, digital skills, and creativity. As specialists in communication, reading plays a vital role in our daily routine. It helps us write clearer messages, inspires creativity in our work, and allows us to expand our […]<\/p>\n","protected":false},"author":1,"featured_media":2319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-2318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nWorld Book Day - The Square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/the-square.co\/es\/world-book-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Book Day - The Square\" \/>\n<meta property=\"og:description\" content=\"Are you struggling to find your next book to read? 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