{"id":1439,"date":"2021-03-26T18:11:35","date_gmt":"2021-03-26T18:11:35","guid":{"rendered":"https:\/\/the-square.co\/es\/?p=1439"},"modified":"2021-03-26T18:11:35","modified_gmt":"2021-03-26T18:11:35","slug":"blogs-are-not-dead-heres-why","status":"publish","type":"post","link":"https:\/\/the-square.co\/es\/blogs-are-not-dead-heres-why\/","title":{"rendered":"Blogs are not dead. Here\u2019s why"},"content":{"rendered":"

Once upon a time, there was a popular, periodic type of public diary, where people from many different backgrounds and spectrums of interest wrote their ideas, on the Internet. In time, the blogger gradually rose as a new profession, captivating the attention of readers and brands as a new space for the digital community where dialogue was the norm. As for the present, however, the reality we face is drastically different: a mere glance at the Google Trends\u2019 graphs regarding blog-related search terms reflects their considerable decrease in popularity. That being said,\u00a0would it be sensible to declare that blogs are dead for good, in 2021<\/strong>?<\/p>\n

At a first glance, a prominent factor seems to have risen as the\u00a0main rival of the blogosphere<\/strong>: with\u00a0more than 3.6 billion users worldwide, and expectations of reaching 4.41 billion in 2025<\/a>, according to Statista, the centrality of\u00a0social media platforms<\/strong>\u00a0in today\u2019s society is undeniable. In them, we can detect some type of vertigo of immediatism, which has brought us the richness of real-time communication. Especially in these pandemic times, we are increasingly craving more intense and instantaneous communication, in the name of a deeper sense of community and closeness, and these are, undoubtedly, particularly positive traits which distinguish social media platforms from blogs.<\/p>\n

Even so, according to Statista,\u00a0the number of blogs<\/strong>\u00a0created in the United States\u00a0still registers a daily growth<\/strong>, having reached a total of\u00a031.7 million at the end of 2019<\/a>\u00a0\u2014 which shows the way\u00a0social media platforms cannot fully replace blogs<\/strong>\u00a0as a communication medium, for their own prerogatives. To begin with, as they randomly conglomerate people from every context, social media platforms display a higher level of irrationality directly associated with the nature of crowds, as Byung-Chul Han explores in his literary work. In a blog, the content comprises a distinct format \u2014 usually translated into longer texts and the inclusion of audio-visuals \u2014 which incites more thought behind its planning and editing. Also, their comment sections are less accessible, preventing more effectively some inconvenient and belligerent opinion manifestations. Besides, we should not forget the ephemerality of the shared content in social media \u2014 the Instagram Stories and tweets may end up being the most flagrant examples, playing with algorithmically agile fluxes of posts one swiftly discards.<\/p>\n

Nonetheless, there are other particular traits of blogs that surpass the mere comparison with social media platforms. Firstly, the\u00a0growing trend of content marketing<\/strong>. According to a\u00a0recent SEMRush survey<\/a>, 84% of the inquired group of companies, agencies, nonprofits, and other organizations have a content marketing strategy, and 89% elect their organic content \u2014 yes, we are talking blogs, here \u2014 as their most effective distribution channel. In fact, nowadays, many studies show that Internet users who are able to find useful information regarding their topics of interest, as they search for something, are more likely to choose the brand that provides it.<\/p>\n

This is obviously linked to an increasingly impactful segment of any current marketing strategy:\u00a0Search Engine Optimization (SEO)<\/strong>. With\u00a092.96% of global traffic coming from the Google ecosystem<\/a>\u00a0\u2014 and despite many speculations on the contrary \u2013, companies are realizing the importance of search engines and consequently increasing their understanding of their dynamics: how to work alongside their algorithms, making the most of them to appear at a position as high as possible, in the results pages for their most relevant search terms. Actually, as stated by BrightEdge,\u00a068% of online experiences begin in a search engine<\/a>, and SEO is able to generate 1000%+ more traffic than organic social media<\/p>\n

Last but not least, blogs end up being a\u00a0showcase for brands and organizations<\/strong>\u00a0to corroborate their level of\u00a0authority<\/strong>\u00a0within a certain area or subject, to Google and other search engine platforms, which rely on the quantity and quality of the content their blogs exhibit, based on dozens of different factors (interaction metrics, the density of a determined keyword within the text, etc.). They are still a key way of displaying the identity of any brand or organization online, with credibility and clarity, and demand a constant update from professionals.<\/p>\n

Therefore, next time you think of deleting that blog of yours which needs to be taken care of, instead of doing so or leaving it there as it is, work on its improvement: the success of your brand or organization may depend, at a considerate degree, on the effort you devote to it. Blogs are, indeed, still alive and full of potential for the years yet to come.<\/p>\n","protected":false},"excerpt":{"rendered":"

Once upon a time, there was a popular, periodic type of public diary, where people from many different backgrounds and spectrums of interest wrote their ideas, on the Internet. In time, the blogger gradually rose as a new profession, captivating the attention of readers and brands as a new space for the digital community where […]<\/p>\n","protected":false},"author":1,"featured_media":1440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nBlogs are not dead. 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