Nuestro conocimiento para compartir con nuestros amigos y socios estratégicos.

Pride Day LGBTIQ+ has become a significant date, not only for advocating community rights but also for brands to showcase their support and connect with a diverse audience. From large corporations to small businesses, all join the same cause. This visibility is undoubtedly a positive step [...]

Time is a commodity. As the days pass and we grow older, its value in our lives increases. Ultimately, we find ourselves evaluating how, where and with whom we spend it. Although we never seem to have as much as we’d like, paradoxically, we often waste it.

As communication [...]

We got in touch with Lurdes Gramaxo, Partner at the leading Iberian Venture Capital firm Bynd and President of the Portuguese association Investors Portugal, to learn more about the world of investment, entrepreneurship, and, above all, innovation.

Read the full insight [...]

There’s no secret ingredient to becoming the most productive person on the planet. The truth is, we’re all different and work in unique ways. Our productivity thrives when we understand our personal challenges and strengths, adapting our working styles and collaborating with our teams and [...]

As a former journalist, I must confess: I didn’t always appreciate the value of PR Specialists and communications advisors who flooded my inbox daily and occasionally called me. During interviews with businesspeople, association leaders and trade unions, I often wondered about the relevance [...]

While you can’t achieve immortality, your PR strategy definitely can — if you can master the “infinite game” approach. The purpose behind your communication should transcend the “momentum”; it’s just the beginning. To ensure your strategy outlives any time-bound goal, you must [...]

In an era of information overload, the role of Public Relations has become increasingly crucial in shaping narratives, influencing perceptions, and managing reputations. Pascual Serrano, a prominent figure in media analysis, emphasises the power dynamics inherent in media ownership and control, [...]

In today’s digital era, establishing a strong presence on social media platforms is crucial for businesses looking to thrive in a competitive market. With Gen Z emerging as a significant consumer group, understanding their preferences and effectively managing communication on social networks [...]

In an ever-evolving entrepreneurial world, it is always important to find new ways to take your business to the next level. Keep on reading this interview with Diogo Teixeira, CEO of Beta-i, to learn how collaboration between startups and larger companies can pave the way for innovation and [...]

In today’s digital world, social media stands as a cornerstone of brand-building strategy for companies of all sectors and sizes. With platforms such as Facebook, Instagram, Twitter, TikTok, and LinkedIn boasting millions of active users, social media offers brands a unique opportunity to [...]